Why you should make money with personal branding?
Nowadays, more and more people are beginning to pay attention to building a personal brand, and they hope that more people can see it by learning the thinking and methodology of “how to build a personal brand”, thereby enhancing their personal influence and generating greater business value. “Individual Rise” is increasingly becoming a possibility. That’s why you should make money with personal branding.
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Who are the personal brands owners?
When it comes to personal branding, the first thing that comes to many people’s minds is “online influencer”; some people think that personal branding is to be self-media, gain traffic and get profits from their fans, but in my opinion, these perceptions are not accurate. Personal branding is not an exclusive product of the Internet. It was born thousands of years ago, but people didn’t call “personal brand” at that time. For example, more than 2,500 years ago in China, Confucius had seventy-two sages and three thousand disciples, and countless people followed him and spread his thoughts. Today, Confucius is definitely a personal brand founder with huge influence.
Fenty Beauty, the personal brand of the famous singer Robyn Rihanna, Kylie Cosmetics, the cosmetics brand founded by Kylie Jenner of the Kardashian family, etc. The popularity and career success of these personal brands are inseparable from two cores, personality, and work.
Personality is not only reflected in a person’s moral cultivation, but also in a person’s attitude and ideology, which is the core of a personal brand; work (product or service) means whether you are professional and whether you can solve the practical problems of others. This is the secret weapon of your personal brand.
Why do we need to do personal branding?
In fact, the vast majority of people around us have their own personal brands, that is to say, they are people with both personality and work, so why do we need to build a personal brand?
This is because our name, reputation, and strength are currently only known to the people who are familiar with us in daily life, our audience is too limited, and the value of the individual has not been fully released. So those potential customers, partners, and strangers thousands of miles away, don’t know we’re the trustworthy people that they’re looking for.
Therefore, we need the Internet as a medium to spread our talents, personalities, ideas, products, and services, so that more people can see and recognize us. Once we have established a strong trust relationship with our customers, closing to deal becomes much easier. In the final analysis, what we sell is not only products but also personalities; what users buy is not only products but also a kind of value recognition.
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